Yves Saint Laurent
In 1971 Yves Saint Laurent launched his first fragrance for men, Pour Homme – posing nude for the visual, in stark representation of the values of the Yves Saint Laurent House, comfort and sophistication coupled with modernity and audacity. In the same year, he created a fragrance for the independent, free-spirited woman who shopped at his new boutique: Rive Gauche. At a time when fragrances were presented in classically feminine bottles, best stored on the dressing table at home, it was the first fragrance to be launched packaged in a tin can – and all these years later, it’s still the only fragrance packaged that way.
Yves Saint Laurent retains its reputation for absolute creativity – in fragrance, with Black Opium, Mon Parfum and many more.