Aramis was launched in 1966. The nose behind this fragrance is Bernard Chant. Aramis was the first prestige men's fragrance to be sold in department stores. The brand continues to be a defining pillar of The Estée Lauder Companies as an industry leader in the men’s fragrance and grooming category. Aramis has maintained its equity, global brand ranking and classic appeal through the years. The Aramis Fragrance and Grooming collection embodies classic masculinity and sophistication that transcend time.