In the world of luxury fashion, few creative directors have rewritten a house’s DNA as dramatically as Alessandro Michele did at Gucci. His language: romance, eclecticism, and glorious excess. In 2017, that vision took a fragrant form—Gucci Bloom—an olfactory portal to a garden that defies the rules of nature.
To translate that dream into scent, Michele enlisted master perfumer Alberto Morillas—a modern legend whose credits include CK One, Acqua di Gio, and Flower by Kenzo. Morillas understood the brief instinctively: not another fruit‑heavy crowd‑pleaser, but a florals‑only statement with couture poise.
Morillas built the composition around a triumvirate of white florals, each chosen as much for its symbolism as its scent: radiant jasmine, narcotic tuberose, and the rare Rangoon Creeper—an exotic vine with roots in South India that lends a powdery, subtly fruity accent.
Why it endures: In an era of candy‑sweet gourmands and scrubbed musks, Gucci Bloom returned the spotlight to florals with conviction. It is not a whisper. It is a presence—sophisticated, memorable, and gloriously feminine.
How to Wear It
- Daytime chic: Pair with linen and sunlight—perfect for brunches and city afternoons.
- Evening romance: The tuberose deepens after dusk; think silk, candles, and close conversations.
- Occasion wear: Its luxurious sillage flatters saris, gowns, and couture silhouettes alike.
In India: Jasmine and tuberose are part of our ceremonial memory—bridal braids, temple offerings, monsoon evenings. With Rangoon Creeper in the mix, Bloom feels at once nostalgic and new—an international house tipping its hat to an Indian floral heritage.
Final word: Gucci Bloom is Michele’s poetry rendered in scent and Morillas’s mastery in structure—fashion translated into fragrance. For collectors and newcomers alike, it’s a chapter you don’t skip.